5 reasons why content matters to build your brand

“Content is the KING!” is the popular phrase coined by none other than Bill Gates. Indeed, this holds true today as well. It is a strong and essential practice for businesses today to create new, recurrent, and discerning content. There are many businesses who still feel that content is NOT that important strategy to build their brand, and this may result decline in their marketing goals. In this competitive environment today, both B2B and B2C companies are making conscious efforts to build content. Why? Because, they have realized the fact that it is the content that will make or break any brand in today’s market. Here are top 5 reasons why content creation should be an important part of any business model:

Content allows you to build your identity

Of course, first and foremost and the most prominent reason of why content matters is because it helps build an identity in the market and thus create a brand value. Content creation is very important because it gives your business a platform to discuss who you are and what you are all about. In addition, content creation help you to position your brand in the market at par with the competitors as the people start talking about you.

It helps build trust with your customers

Generating content in your website makes your customers believe that you are an expert in your area. In addition, the customers think you as a leading player in the conversations surrounding your industry. When you regularly publish content in your website, you constantly display your authority in your area and this brings trust among your customers as they feel that you are knowledgeable and trustworthy source. And, they will more likely come to you with any business opportunity. If you offer a variety of topics that engage your audience or customers, it will create a thought leader presence that many successful businesses hold.

It assists in growing your market share

More the content you develop in your website; more market share you will get. Content creation can in turn help you increase your sales and revenue and also help expand your customer base and reach out to prospective customers.

Content creation helps increase web traffic using SEO

Content creation is one of the key element of Search Engine Optimization or SEO and it is also an important reason why content is important for business. Why? Because, you want your website to be placed at the top pages in various search engine results like Google, Bing, and so on, and to do this, you need to create fresh content at each interval. The reason for the search engine to place the search results on the top is that they want to provide the most up-to-date answers the customers’ enquiries. It is very critical to understand that you must use content with a mix of right keywords in an appropriate place to promote web optimization.

Content creation helps build a relationship with your audience

Often, it is considered that when you build a brand, you also build a relationship with your audience or prospective customers. Thus, you may want to use this opportunity to communicate and showcase your brand’s story. Through content, you can tell your story and tell the audience why you do what you do.


In today’s competitive market, it is extremely important for businesses today to have a strong online presence as more and more customers are using Web for all of their inquiries. Thus, content plays a key role and gives you an opportunity to strengthen you brand and create a thought-leader presence.

Anuj Kapoor

I’m an Instructional Designer by profession but passionate about writing. I love to read and then pen down my thoughts over here in my blog. I feel rejuvenated after writing on my blog and it is perfect therapy as it relieves me of the most stressful situations. At the same time, I also use my writing to share my knowledge and experience to the users.

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